Millennials' attitude toward advertising: an international exploratory study
PDF) Effects of Disliked Executional Techniques in Advertising: A Five Country Comparison | David Waller - Academia.edu
Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique
UvA-DARE (Digital Academic Repository)
An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context - Scott B. MacKenzie, Richard J. Lutz, 1989
A Study of the Effects of Online Advertising: A Focus on Pop-Up and ...
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Amazon | Advertising in America: The Consumer View | Bauer, Raymond A., Greyser, Stephen A. | Advertising
Advertising Belief and Attitude Model | Download Scientific Diagram
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes. (Advertising Attitudes) - Document - Gale Academic OneFile
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
PDF) Public Attitudes Toward Advertising: More Favorable Than You Might Think
Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory | Request PDF
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PDF) Determinants of Consumers' Attitude towards Advertising in Nepal | Sajeeb Shrestha, PhD - Academia.edu
What Happens to Advertisements When They Grow Up
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications - Anthony Grimes, Philip J. Kitchen, 2007
How Consumers Assess the Value of Advertising
Full article: Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
Attitude toward advertising through sport: A theoretical framework - ScienceDirect
Bauer & Greyser: Advertising in America: The Consumer View
